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What is Generative Engine Optimization (GEO) & How Does it Work?
Traditional SEO focuses on keyword placement, backlinks, and technical optimizations, but with AI-powered search engines like Google’s Search Generative Experience (SGE), Generative Engine Optimization (GEO) is the future. Over 40% of Gen Z users prefer AI-generated search results, signaling a shift toward dynamic, AI-driven content discovery. Unlike SEO, which ranks web pages, GEO optimizes content for AI models to generate authoritative responses. AI-powered search is expected to reduce organic traffic by 30% by 2025, making GEO essential for visibility. Businesses must structure content for AI, ensuring accuracy, clarity, and engagement to stay ahead in the evolving digital landscape. https://www.fifthshield.com/what-is-generative-engine-optimization-geo-amp-how-does-it-work/