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Social media has revolutionized online shopping through social commerce—the blend of e-commerce and social platforms. With global social commerce sales projected to surpass $1.2 trillion by 2025, platforms like Instagram, Facebook, and TikTok enable seamless, engaging shopping experiences. Businesses benefit from higher engagement, increased brand awareness, and data-driven insights. Features like live shopping, shoppable posts, and AI-driven recommendations enhance conversions. However, challenges like competition and security concerns remain. The future of social commerce lies in AI, AR, blockchain, and the metaverse. Need expert guidance? Fifth Shield helps brands optimize social commerce strategies for maximum sales and engagement. https://www.fifthshield.com/social-commerce-how-social-media-is-redefining-online-shopping/