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Search Engine Optimization (SEO) enhances a website’s visibility in search results without paid ads. It involves optimizing content, keywords, and technical aspects to rank higher on search engines like Google. SEO drives organic traffic, builds credibility, and improves user experience. Key elements include keyword research, high-quality content, on-page and technical SEO, off-page strategies, and user experience optimization. AI-driven advancements like RankBrain and BERT refine search intent and personalization. SEO helps businesses establish authority, increase engagement, and drive sustainable growth. Adapting to evolving search algorithms ensures long-term digital success, making SEO an essential component of online marketing strategies. https://www.fifthshield.com/what-is-seo-and-why-does-your-website-need-it/