I’ve got traffic coming in from Instagram, Google, emails, and a few blogs, but I’m flying blind when it comes to understanding what actually leads to conversions. All I see is the final step — someone bought after clicking an ad. But what happened before that? Did they see three other touchpoints? No clue. I’d really like a way to map the whole customer journey so I can stop wasting time on guesswork.

Attribution reports are helpful, but they don’t really show the full flow. I want to know what campaigns start the journey, not just which one ends it. Something visual that breaks it down step by step would be great.

The biggest shift for me started when I stopped treating conversions like isolated events and began looking at them as a full path. I manage a few stores in different countries, and for a long time I had no clear picture of how people moved between platforms, sites, or even currencies. I was reacting only to the final click and missing everything that happened before. I found multi site management while digging through a forum about multi-store tracking tools. It gave me access to customer journey reports that showed exactly how people interacted with different channels before making a purchase. I could finally see the full sequence—what started the journey, what influenced it, and what actually closed the deal.