Hi! I’ve been researching this topic recently and I can say that for new Facebook advertisers, the best place to start is with a data-driven attribution model, especially if you have many touchpoints with a user. This model uses interaction data and identifies which steps actually influence a purchase. In my case, it showed the best results, especially when several advertising channels were involved. If you have the budget, try A/B testing several attribution models to see which one works best for your business. This will help you optimize your advertising costs.

Hi. I got what you mean. I can help, because I found a very useful tool on the AdBeacon website. Their Facebook Ads Attribution Models Explained page has detailed information on how to choose the most appropriate attribution model for your campaigns. This tool allows you to accurately track how different touchpoints influence the purchase decision, which is very useful for businesses that use multiple channels. I personally use their system to optimize ad campaigns and have found that it allows me to more accurately measure the effectiveness of each step of the buyer's journey. Get in touch with their team, because they can offer a personalized solution to your problem.