How can we assess if we’re truly maximizing our social media presence and not just posting content for the sake of activity?

I keep asking myself that too. Just being present isn't the same as truly connecting. But it’s hard to measure what “enough” even looks like.

I’ve been thinking about this lately, and I feel like social media is one area where we could do more. We post regularly, but are we really engaging with our audience in a meaningful way? I checked some insights from the amasty site , and it got me thinking—maybe we need to be more strategic with our content, like using better targeting or responding faster to comments. It’s not just about posting but about creating real conversations that resonate with followers.