What is the monetization potential of creating an app on Roku?

Ad-supported apps — Apps have the opportunity to monetize their content with video advertisements. By default, this is accomplished by entering an inventory split with Roku. For more information about Roku's ad monetization options, see our document on monetizing an app with video advertisements.Transactional apps — A transactional app is any app that requires payment to install, or that monetizes through subscriptions or in-app purchases. Apps can enter into a revenue share program with Roku, in which the app receives 80% of net revenue (net of credits, refunds, etc.), while Roku retains 20%.

As far as I know Roku provides app developers with some monetization options. Offering in-app purchases for premium features, marketing integration for free software, or going for a subscription version are your options for generating steady income, click this link for more information. This adaptability allows you to customize your method to suit your exact version of the business.