Hello. To hide prices in Magento 2 for certain user groups and show them only to wholesalers, you can use modules such as "Magento 2 Customer Group Catalog" or "Hide Price for Customer Groups". These extensions allow you to flexibly configure access to prices depending on the user group, displaying a message like "Available after registration" for others. I personally used the services of the agency Amasti for magento 2 hide price . They helped me set everything up so that it does not affect the compatibility with updates and other modules. This solution effectively provided the desired level of control and functionality.