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Re: What is SEO in simple words and why is SEO needed?

SEO stands for "Search Engine Optimization", a process of improving the visibility and ranking of a website in search engine results pages (SERPs) through various techniques, including keyword research, link building, and content optimization. In simple words, SEO helps your website appear higher in search results when users search for specific terms, increasing the chances of attracting more visitors and potential customers. For businesses, SEO is crucial as it drives targeted traffic, boosts credibility, and sets them apart from competitors. With modern SEO trends shifting towards AI-powered tools and voice search optimization, it's essential to stay updated with the latest developments and best practices. To find an SEO specialist, look for certifications like Google Analytics or HubSpot Inbound Marketing certification, and check their portfolio and case studies to ensure they have experience in your industry. For example there are special companies like for example search engine optimisation sydney which provide all necessary services.