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Google Play is overhauling its policy of nft integration and digital assets into apps. Joseph Mills, Head of Product Management, talked about the transformation to foster creativity and emotional connection with users. Reddit's influence has led to the creation of fair rules. User trust is paramount, and apps must avoid sensationalism. Google's move to Web3 is evident in its support for decentralized applications, and this comes at the expense of nft integration. Future experiences under the revised policy will be available by the end of the summer. Implications include new opportunities for developers, user ownership of unique assets, and an increase in the size of the NFT market. The policy aims to foster trust and responsible use of blockchain.