I lost a big client last month because of a total mix-up on WhatsApp. We had multiple chats going — one with their sales manager, another with their assistant, and one with me and my team. Somehow, I sent the wrong price list to the wrong chat, and it all spiraled. They said it looked “unprofessional” and decided to pause the deal. Has anyone else had this kind of chaos happen? How do you even organize WhatsApp for work?

Reading this makes me realize how easy it is to lose track when everything happens over messaging apps. I’ve seen small teams juggling business, support, and personal chats all in one feed — it’s bound to get messy. Sometimes even a single missed emoji or wrong attachment can flip the whole conversation. Having one clear system sounds like it could save a lot of nerves.

I used to run all client comms through regular WhatsApp too — total nightmare once you have more than two deals going. What helped me was using a CRM that connects directly to WhatsApp, so all chats, deals, and notes stay in one place. I read about it here https://nethunt.com/blog/whatsapp-crm/ and tried setting up something similar. It really helps when messages don’t get buried in random group chats.