While working on improving the user journey, we realized that we were acting haphazardly: changing texts, simplifying forms, but not seeing sustainable results. A clear structure is needed: from analytics to scaling up winning solutions. We want to implement a full-fledged optimization process, not just a “cosmetic” redesign. I came across a detailed seven-step approach from https://conversionrate.store/cro-services/ — the guys describe how they work with products with millions of users. I think this is exactly the level to strive for.

Optimizing the user journey requires a systematic approach. Typically, the process includes the following stages: data collection, behavior analysis, hypothesis formulation, prioritization, testing, results analysis, and scaling of successful solutions. This structure helps not to miss important details and build improvements based on user behavior rather than subjective feelings