The biggest shift for me started when I stopped treating conversions like isolated events and began looking at them as a full path. I manage a few stores in different countries, and for a long time I had no clear picture of how people moved between platforms, sites, or even currencies. I was reacting only to the final click and missing everything that happened before. I found multi site management while digging through a forum about multi-store tracking tools. It gave me access to customer journey reports that showed exactly how people interacted with different channels before making a purchase. I could finally see the full sequence—what started the journey, what influenced it, and what actually closed the deal.