We’re exploring ways to better personalize our email marketing efforts, and I’m wondering if Magento 2 integrates well with email marketing platforms. What are some of the best email tools for Magento 2, and how easy is it to set up personalized campaigns?
Good day! Magento 2 integrates seamlessly with several top email marketing platforms like Mailchimp, Klaviyo, and Dotdigital, all of which offer powerful tools for personalized email campaigns. These integrations allow you to segment customers based on behavior, purchase history, and preferences, creating targeted and relevant email content. According to online store start up from Amasty, combining email marketing with elasticsearch helps streamline customer data collection, ensuring your campaigns are built on accurate, real-time information, which boosts engagement and conversion rates.